Conversations with event-goers revealed a consistent tension. Live events are immersive and spontaneous, yet uncertainty around logistics creates avoidable stress. Long lines, unclear layouts, and fragmented information pull attention from the experience itself.

From a wide range of possibilities, we focused on two priorities: clear event information and accessible venue mapping to reduce friction and improve in-venue navigation.

Early prototypes consolidated event details, venue layout, and ticket access within a single screen. Each event was structured as a contained environment, while secondary surfaces such as discovery, saved events, and ticket management extended that structure without disrupting it.

As prototypes became interactive, friction emerged around ticket access. Tickets initially lived in a separate screen, requiring users to leave the event context after purchase, leading to disorientation.

To address this, we mirrored the event page layout post-purchase, embedding ticket access within the same surface while retaining the separate dedicated screen. This intentional redundancy improved flexibility and discoverability within the system.

In the final iteration, the interface was refined for clarity and cohesion across primary surfaces. Hierarchy was standardized, making key actions and contextual information easier to scan.

The home screen introduced context-aware event access, shortening the path to active events. On the event and ticket screens, grouping and emphasis were reworked to prioritize essential functionality and details and improve real-world usability.

The ticket purchase flow followed a clear progression from selection to confirmation. Seat details, quantity, pricing, and payment remained visible throughout, minimizing uncertainty at the point of transaction. Definitive confirmation and direct ticket access ensured continuity between purchase and event access.

The interactive venue map addressed logistical uncertainty identified during research. Without clear spatial context, users relied on fragmented information or external tools to orient themselves.

Embedding the map directly within each event allowed layout, amenities, and navigation to live alongside tickets and scheduling. This reduced guesswork and supported more confident decision making before and during the event.